Consider an eNewsletter...

If you’re a business owner or manager and not currently sending a newsletter (of the electronic or printed variety) to your customers, it might be time you did. It may seem like all of the new blogging and social media opportunities are the best ways to advertise, network and generally get your name out there, and they can certainly be a rewarding avenue to explore, but don’t let those options overshadow a time-tested marketing tool: The Newsletter.

Although a well-designed, professional-looking, printed newsletter can be very valuable, we’re not necessarily suggesting you dust off your ruler, scissors and clipart books and start snipping. However, pulling together useful information and insights (in regular intervals) and presenting them to your customers electronically can be an easy, consistent and cost-effective marketing boost.

Sound good? Here are some things to consider…